If you’d like to learn how to share your wisdom, unleash your potential and explore the edges of possibility through your business – while helping more people with life-changing transformation – read on to learn more about this powerful 6-month training program.
Learn to Identify, Articulate and Map the Integration Point of Your Ideal Lifestyle, Life Purpose and Business Vision To Create Your Foundation
Having a conscious business that wraps around your lifestyle means knowing how your life and work connect from a big picture perspective. If you don’t know where you want to go, you will never get there. And for many heart-centered, talented renaissance entrepreneurs (who are good at many things), it can be hard to focus on their core elements of success. But without that focus, there is no sustainable momentum in business.
In this module, you’ll discover:
- How to surface and clarify your life purpose so you know that you are on-track with what you are uniquely here to do.
- The keys to creating milestone targets for strategic business planning.
- How to define your ideal lifestyle as a guide to making future business decisions.
- The best way to distill your ‘must-have’ lifestyle elements into business decisions, outcomes and timelines.
- How to map the ultimate vision for your business including who you will work with, the products and services you offer, your conversion points and client progressions.
- How to handle distractions, delusions and ‘bright shiny objects’.
Define Your Signature Wisdom Points, Marketing Message and Rules for Success To Crystallize Your Wisdom And Attract Your Ideal Clients
Wisdom is more than accumulated knowledge – it is your presence. Information creates the ‘taught’ curriculum while wisdom creates the ‘caught’ teachings. But you must know how to pull out and define key wisdom points to create a strong and desirable platform that can support your business. Those wisdom points translate into a solid marketing message with the right structure. And by understanding the rules for success that you have for yourself and others, you can release what doesn’t work for you and create the mental framework you need for authentic success.
In this module, you’ll learn:
- What you are here to teach others through your inner knowing.
- How to keep your wisdom teachings relatable, relevant and fresh.
- How to give words to your core message of transformation as a compelling invitation that inspires ideal clients to commit to their transformation by working with you.
- The keys to identifying and releasing the beliefs and distortions that do not support you in business.
- How your values affect your decisions from an ideal vs. a reality standpoint.
- Where the rules for success live in your mind and how to ‘catch’ them in action so you can eliminate the saboteurs and intentionally strengthen the winners for optimal achievement.
Design Your Conversation, Your Persona And Your Brand For A Cohesive, Congruent Presence In Your Market
What you know, combined with your experience and presence, has tremendous value. Having a conversation is how you get seen; having a conversation that matters is how you initiate transformation – it’s the difference between having a chat at a party and going deep with a friend who has a problem you can (and want) to solve. You want to create a conversation that matters. Your persona is what people will see when you show up in any conversation. It’s important you are aware of your persona because, as you lead the conversation in your market, you will be perceived as the ‘go-to’ person for solutions. And your brand is your big promise made visible through every element of your marketing – from your website colors to your headshot, from your videos to your marketing copy. Your brand must feel confident, clear and cohesive for maximum credibility with your ideal clients.
In this module, you’ll find:
- The five steps to finding and naming a successful conversation that matters to your market.
- How to change the mindset of your potential clients by making a strategic recommendation via one of five ways.
- The top five personas used most effectively in business and which one best suits you.
- The key persona qualities and characteristics you need to be aware of as you cultivate, grow into and promote your public persona.
- How to find your ‘secret sauce’ that sets you apart from any other provider in your market.
- The 8 key elements of branding and the physical places your brand is most obvious so you can create a polished, professional presence.
Develop Your Signature Process For Transformation, DNA (Distinct Natural Advantage) Offer And Right Revenue Model To Monetize Your Knowledge
The fulcrum, or leverage point, of your business comes from your ability to translate your wisdom into a system that can yield predictable transformation for your clients. Consider it your GPS – your Guiding Profit System. You may find that you have more than one signature process, which would yield multiple products and programs, but you want to start with a single process for a healthy and identifiable platform. This process should reflect the revenue model that will drive the financial engine of your business. Once you have a process in place and a revenue model identified, the next step is to formulate an offer based on your DNA, or Distinct Natural Advantage, which is compelling to move your potential clients into working with you. In other words, the offer is everything!
In this module, you will receive:
- How to break your process for predictable transformation into a signature system to make sure your clients get results.
- A blueprint for understanding your own Distinct Natural Advantage (DNA).
- At least 10 different wisdom-based revenue models you can choose from to power up your cash flow.
- The factors you need to consider in choosing a revenue model that can grow with your business.
- How to price the value of your work for services, programs and products so you can confidently ask for the fees you deserve.
- A step-by-step template to craft your offer in a way that speaks to the heart of your potential clients.
- Bonus: Understanding Your Money Messages – How to understand your money messages so you can consciously upgrade your relationship with money.
Craft Your Digital Persona, Marketing Platform and Professional Presence To Be More Uniquely Visible In Your Market
Crafting your strategic presence is as important as an engineer knowing what the car they’re designing for will eventually look like – you have to know what you’re aiming for in order to make it happen. Your goal is to develop a platform (that points to your body of work and your approachable while professional presence) in a way that places you where your ideal clients are already looking for solutions. Doing so means that you have a strong backstory, hearty sound bites that build your reputation and a marketing plan that gives you buoyancy in today’s business climate. You don’t want to “compete”* on the same factors as everyone else and you certainly don’t want to commoditize yourself by appearing replaceable. By understanding the keys to strategic marketing, you can set yourself apart and attract your ideal clients in less time with less effort.
* Note: I don’t believe in competition as much as attraction marketing but I use this language here to make a point using a common frame of reference.
What you will get in this module:
- The definition and hallmarks of a good platform, along with a fill-in-the-blank template to see what you’re already using and what elements you want to include in the future.
- A step-by-step blueprint of how to write a strong backstory and bio to highlight your expertise and real-world experiences to create a stronger connection with your market.
- A process by which to systematically review your message, process and deliverables to ensure they stay relevant, practical and timely for your ideal clients.
- How to identify good ‘sound bites’ for your clients, media and reference points throughout your marketing materials that naturally attract more business and enhance your reputation without being sales-y.
- How to develop a solid attraction marketing plan based on your insights, inspiration and market intelligence.
- A powerful way to work with your inner critic (the one that usually causes you to shrink a little inside) so you can shine your light brighter without worry, fear or doubt about your credentials, appearance or anything else that gets in your way.
Access And Strengthen Your Personal Power For Greater Confidence, Motivation And Self-Mastery Through Business
The key to any business is tapping into and acting from your personal power and that is even truer for a conscious business. If your fears are bigger than you, your B.S. (Beliefs Systems) are limiting you, you don’t know how to be emotionally resilient and/or ‘read’ the environment around you to optimize your opportunities, your business growth will be stunted. The best way to ensure your business grows successfully is to invest energy into strengthening your personal power. You are the messenger of the wisdom that has chosen you to be its messenger so it is your responsibility to match it with your personal power to share it, well, powerfully! Your personal power is what will sustain your motivation, your momentum and your self-mastery as you grow yourself through your business.
In this module, you will gain:
- A new understanding of how fear, doubt and insecurity are signposts of your repressed and suppressed personal power.
- The keys to finding and resolving the B.S. (Belief Systems) that are holding you back from being your best.
- How to be sensitive AND successful in business by setting positive boundaries for what you are willing to accept in your world.
- Why you need to screen out the clients who are not a fit and just say no to opportunities that don’t feel right.
- The one question that will give you power through perspective in every difficult situation, along with the one thought that makes sure you tap into your personal power.
- The keys to being in a productive flow state, surrendering to what is even if you don’t like it and handling challenges with emotional resilience and optimism for greater balance and serenity.
- Bonus: Face the Fear to Grow Your Business – A 60-page e-book designed to show you the ‘roots’ of your fear, how it shows up and what you can do to reclaim it to create intentional results in business.
- Bonus: From Good To Guru – A 39-page e-book that shares the 10 crucial things you can do to help more people and grow your business faster and easier.
VIP Days: Techniques For Powerhouse Breakthroughs – and Revenues!
Value = $997
Learn how to generate $1,000 – $10,000 per day by hosting your clients in a focused VIP Day. This type of intense session allows you to go deep with your client so they amazing breakthroughs while you leverage your time, presence and expertise. That means you less work hours but likely make (a lot) more money.
This pre-recorded webinar shows you how to schedule the time during a VIP Day to give maximum transformation value for your client, what types of topics will encourage clients to invest in themselves, how to price your VIP Day, what kind of materials you should have ready for your client and more
How To Have A Selling / Client Attraction Conversation
Value = $49
If you avoid selling conversations (or feel awkward when in them), all it means is that you’re on the edge of a learning curve. As a conscious business owner who makes a living from who you are and what you know, you need to know how to navigate and negotiate the selling process with your potential clients. There is an art to selling… and once you understand it, you no longer have to be afraid, go invisible or fall over your words when it’s time to ask for business.
This pre-recorded webinar covers the definition of good selling (and marketing!), what your potential client is really thinking about, how to reframe selling so that it doesn’t set off your mental resistance to it, how to handle different selling scenarios, language you can use in selling conversations, what you’re really doing when you’re making ‘the ask’ and more.
The Answer Series
Value = $29
When I started my entrepreneurial journey, it would have helped me to have some of the answers I needed then and that’s why I put this series together. It covers what gets in your way, what can trip you up when you’re not looking and how to live your life purpose through your business.
A four-hour audio series that addresses the six key stumbling blocks, obstacles and challenges that entrepreneurs surveyed said holds them back from greater fulfillment, visibility and productivity in life and business. The six key areas covered include: Soul Song, The Big F’s, Distortions, Business Self-Esteem, Old GPS and Practical How-Tos.
Access to the FAQ Database
Value = Priceless
With your input, we will have a database of the most Frequently Asked Questions. You’ll be able to use this for quick reference to get new insights, answers and even outsource services providers you may need as you grow.
This kind of resource can be invaluable, especially given the nature of this type of work – you just can’t find this kind of information laying around on the internet!
If you’ve read this far, you recognize that a) this kind of training goes far beyond traditional business and isn’t readily available, b) your wisdom has value and can be monetized with the right guidance and support and c) you’re ready for big change in your life and business.
Simply by attracting 1-2 new clients, you will have made your investment back for the Wisdom Seekers level; the other levels will take only a few more. That being said, I believe you’ll attract far more opportunities and new business than that.
That is a term that means your business wraps around your desired lifestyle. Your work creates the lifestyle you want to live by virtue of proactive design. Whether you want to work two days a week or travel six months a year or have events in exotic locations, your business can make that happen for you. That’s a lifestyle business.
There are too many unknown variables to guarantee specific results or earnings as a result of taking this training – your results will depend on your situation and specific actions. That being said, you should see start seeing positive results within the first 60 days through new clarity, less confusion, attracting new clients, upselling current clients, creating a product or ebook from your wisdom and/or more… if you do not feel satisfied, tell me right away. I will work with you to get you back on-track. If you are still not satisfied, submit proof of taking action within the program (because if you take action, you will get results). However, if this program is truly not for you, I will refund your money within the first 60 days.
Yes, although it’s recommended you make that decision within the first 30 days (so you don’t miss out on program benefits). You would simply make that request and pay the difference to get access to the new level of benefits.
Registration End on: February 18, 2015
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